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What a Bright Idea!


added   13 ⁄ 05 ⁄ 08

British Gas to send out 52 million energy saving light bulbs

The energy company says the initiative will be the largest of its kind ever seen in the UK and will slash carbon emissions by nine million tonnes. This is a guaranteed (not speculative) saving, 450 times more than Infinergy's most optimistic estimate of up to 20,000 tonnes. In other words, you would need to build 450 wind farms to achieve the same carbon saving! Of course, the cost would be massively higher, financially and environmentally (each turbine costs roughly £1000,000).

Each of the 13 million households served by British Gas will receive four free energy saving light bulbs throughout this year.

A major advertising campaign will also highlight the benefit of swapping traditional incandescent bulbs for energy saving light bulbs.


Carbon footprint


The director of British Gas New Energy, Gearóid Lane, said: 'Switching to energy saving light bulbs is a small step but one which can make a big difference.

'We know that our customers want to reduce their carbon footprints and also save money.

'Through our distribution of 52 million energy saving light bulbs, we will be providing them with an opportunity to do both. And as the largest energy retailer in the UK, we are the only company able to deliver an initiative on this scale.'

The new bulbs will be posted to customers from this month onwards and will be accompanied by energy saving hints and tips.

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